Lee Russo Designs

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Written by Hannah Buehler, Communications Intern

Known for their long lasting picturesque flowers and timeless floral arrangements, Lee Russo Designs shares a unique floral shop with the Edwardsville community.

Attracted to flowers since early childhood, Lee Russo made a hobby out of growing and arranging flowers. By the late 70s, she evolved her talent, continuing her floral education by attending an array of design schools and seminars. Thus Lee Russo Designs was established in November 1979. Lee Russo Designs is currently adjacent to Park Plaza. Lee shares her enthusiasm for moving forward with Park Plaza, and is proud to be part of the Downtown community.

Lee has lived in Edwardsville for the past 45 years where she has raised six sons. Lee Russo Designs has been a member of the Chamber of Commerce since the 1970s. Through the Chamber, Lee has formed many friendships and business relationships with other members. She says, “Being a Chamber member has made it easy to get to know other businesses in the community.” She also adds that the Chamber is a great resource to learn about new businesses entering the community.

Success in the floral industry for Lee Russo Designs has flourished. Lee has shared her techniques by teaching floral design classes, given programs on the latest design trends, and has been published in various floral design magazines. Her method for keeping fresh flower arrangements has evolved, and become an integral part of the store’s reputation of flower longevity and lasting impression. Lee’s permanent botanicals are also more realistic and lively than ever. Her designs are unique, one of a kind, and shared internationally where possibilities are endless.

Lee shares, “With the Internet and all the accompanying social media, communication with customers, potential customers, as well as business associates is nothing short of awesome!” Lee Russo Designs is also the only floral shop in the area who incorporates an “Equine Corner” with one of a kind decorated horseshoes, ornaments and stained glass pieces for all fellow equestrian enthusiasts.

Lee’s passion for flowers and floral arrangements truly shines through in her work, and her business lives by the motto of the golden rule. Lee shares, “Flowers are alive and beautiful and have placed their magic spell on me from as long as I can remember.” Flowers are an expression, having their own emotions including happiness, sadness, hopefulness and regret. Lee loves sharing the power of flowers with her customers.

During the hustle and bustle of the holidays, Lee Russo Designs distinguishes themselves from competitors by decorating homes and businesses. Lee Russo Designs is known for “House Beautiful” decorated doors, adding color and cheer for the holiday season.

Lee enjoys giving back to the community, and for the last 15 years has initiated the “Christmas Throughout the Year” charity raffle to benefit the Glen-Ed Food Pantry. Other professional organizations that Lee belongs to are the Illinois State Florist Association, The Goshen Rotary Club, The Society of American Florists, and The American Institute of Floral Designers.

Learn more about Lee Russo Designs by stopping in for a visit at 216 South Buchanan Street in Edwardsville, calling 618.656.0334 or going online to www.leerussodesigns.com.